If you are planning to buy an existing business or Franchise or to start a new business, we can help you with process. Purchasing a business is an important step that you are taking. You may have business experience, expertise and skill or you may be a beginner to the business world with less experience and skills. As per the Australian Bureau of Statistics more than 60% percent of small business stop their operation within the first 3 years of their start-up journey.
Business names are not strictly ‘intellectual property’ in the sense that trademarks are, it is
clear that they can have substantial value. Every business name must be registered with ASIC
unless the proprietor is trading under their own name. For example, a proprietor named
Ricky Martin trading under the name of ‘Ricky Martin’ does not need to register his business
name. However, if he were to be trading under the name Pop Music School, he would be required to register the name with ASIC.